Tata Play (previously often known as Tata Sky) has collaborated with Amazon Prime to convey its content material to the subscribers of its DTH and Binge packs. The corporate is now providing Amazon Prime Lite subscriptions together with its present DTH plans that additionally enable entry to TV channels and its new Binge packs the place customers can both go for all of the 33 OTT platforms or choose any six apps for a decrease month-to-month subscription worth. Tata Play customers may subscribe to the annual subscription of Amazon Prime by means of Tata Play DTH with a restricted introductory supply.
Explaining the rationale behind the partnership, Harit Nagpal, Managing Director and CEO, Tata Play stated, “Whereas on the one hand, Tata Play’s sturdy content material distribution community will assist in increasing Amazon Prime’s outreach to newer viewers segments, on the opposite, addition of Prime Lite Membership with Tata Play will make Binge a extra compelling proposition.”
With the brand new choices, customers can subscribe to DTH or Binge plans with Amazon Prime. Tata Play DTH subscribers can add Prime Video together with their selection of TV channels in a number of packs ranging from Rs. 199 per thirty days. Prime Lite with Tata Play Binge subscribers can now choose Prime Lite in two separate plans. They will entry all 33 OTT platforms together with Prime Video at Rs. 349 per thirty days or can subscribe to 6 OTT apps together with Prime Video for Rs. 199 a month.
With the Amazon Prime Lite subscription, Tata Play customers will have the ability to entry the complete number of reveals and films on Prime Video together with authentic sequence equivalent to Panchayat, Mirzapur, The Household Man, Dhootha, Farzi, and extra. Viewers can watch content material on any two screens. Alongside, subscribers can even get different Prime Lite advantages equivalent to free limitless same-day supply throughout a couple of million merchandise and next-day supply throughout greater than 4 million merchandise whereas purchasing on Amazon. They can even get early entry to gross sales, unique offers, and 5 % cashback on utilizing the Amazon Pay ICICI Financial institution bank card.
Apparently, Tata Play Binge is providing customers a selection in selecting a number of OTT platforms that they like for the primary time. The platform will enable customers to decide on six OTT platforms if they don’t watch the remaining and pay Rs. 199 per thirty days. Customers will have the ability to select from greater than 30 nationwide, worldwide, and regional apps.