TikTok, the social platform identified for its addictive video content material, introduced Monday that it’s going to provide text-only posts, turning into the newest tech large to supply an alternative choice to embattled Twitter.
The textual content posts on TikTok will most intently resemble comparable choices on Instagram, which earlier this month additionally launched a problem to Twitter — which proprietor Elon Musk renamed X — referred to as Threads.
Like Meta-owned Threads, TikTok advantages from its measurement, with round 1.4 billion month-to-month energetic customers, based on specialist website Enterprise of Apps.
However in contrast to Fb’s mother or father firm, it has chosen to combine its new text-only function into its app relatively than launch a separate product, as Meta did with Threads.
TikTok’s model will stay extra visible than a Twitter or Threads submit, with customers ready so as to add a coloration background, music and stickers to the submit.
The Chinese language-owned firm stated the brand new format will develop “boundaries of content material creation for everybody on TikTok” and faucet into the “creativity” seen in feedback and captions, the corporate stated.
Along with Threads, smaller platforms akin to Mastodon, Bluesky and Substack Notes have emerged as potential rivals to Twitter, however none have to date dethroned it regardless of its troubles.
Musk final week stated Twitter has misplaced roughly half of its promoting income, leaving a possibility for the challengers.
