Twitter will quickly start paying verified content material creators for adverts of their replies, with the primary cost block of round $5 million, firm proprietor Elon Musk stated on Friday.
“Word, the creator should be verified and solely adverts served to verified customers rely,” Musk, the billionaire who purchased Twitter final October, stated in a tweet.
Since Tesla CEO Musk acquired Twitter, the platform has struggled to retain advertisers, who’ve been cautious concerning the placement of their adverts after the corporate laid off hundreds of workers.
The transfer comes as Twitter’s newly named CEO, Linda Yaccarino, an promoting veteran from NBCUniversal, is about to take the helm on the social media platform.
In March, Musk stated that the messaging service makes about 5 or 6 cents per hour of consideration from customers and will elevate that to fifteen cents or extra with ads which are extra related and well timed.