In a major transfer right this moment, guests to twitter.com had been redirected to x.com, marking the ultimate step in Elon Musk’s rebranding of the social media big. A pop-up notification greeted customers with the message, “Welcome to x.com! We’re letting that we’re altering our URL, however your privateness and information safety settings stay the identical.”
Elon Musk, the tech billionaire who acquired Twitter for $44 billion in October 2022, shared the replace on X, the platform previously often known as Twitter. “All core methods are actually on x.com,” Musk wrote, accompanied by a picture of a brand new brand that includes a white X on a blue circle with two shades of blue. This sparked hypothesis about whether or not one other brand change is forthcoming.
The official deal with of X additionally acknowledged the area change with a succinct publish: “x dot com.”
Reactions on the platform had been blended however predominantly humorous. One consumer quipped, “We’re nonetheless gonna name it Twitter,” whereas one other added, “x.com marks the spot!” A 3rd commented, “x.com seems good in my browser deal with bar,” and a fourth famous, “The start of a brand new period. X.”
Expressing admiration, a consumer posted, “Lastly, Elon Musk’s dream comes true. By no means wager in opposition to this man!” In the meantime, others remained skeptical, with one remarking, “Good strive however I’m not clicking that hyperlink. Bought detention again in center college for going to an analogous hyperlink on the library pc.”
Since Musk’s takeover, the platform has undergone a number of transformations, together with the rebranding to “X,” altering “tweets” to “posts” and “retweets” to “reposts,” and changing the long-lasting blue hen brand with a white X on a black background. Till right this moment, the area identify remained twitter.com, however this ultimate change completes Musk’s imaginative and prescient for the platform.
Musk’s fascination with the letter X is well-documented, relationship again to 1999 when he launched x.com, an internet monetary service that later merged with PayPal. In 2017, Musk repurchased the area from PayPal, and right this moment, x.com has turn out to be the house of his rebranded social media platform.
The rebranding to x.com symbolizes greater than a mere identify change; it displays Musk’s broader ambitions and constant branding technique throughout his ventures. As customers adapt to the brand new area, the legacy of Twitter transitions into a brand new chapter underneath the emblematic X.
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Printed: 17 Could 2024, 08:48 PM IST
