X (previously Twitter) has reportedly hiked the costs of its X Premium+ subscription — the very best subscription tier on the microblogging platform. The worth of Premium+ on X has presently been hiked within the US. As per a report, the worth improve was rolled out hours after Elon Musk’s xAI launched the Grok 3 household of synthetic intelligence (AI) fashions. Prospects will successfully pay twice the worth of the older subscription value. The worth hike solely impacts the very best subscription tier, and the Fundamental and Premium tiers are presently out there on the identical value. Notably, the platform has additionally introduced one other Tremendous Grok subscription.
X Premium+ Subscription Revised Pricing
In accordance with a TechCrunch report, X has hiked the worth for the Premium+ subscription plan to nearly $50 (roughly Rs. 4,350) per thirty days within the US, doubling it from the earlier $22 (roughly Rs. 1,900) per thirty days. The annual value can also be stated to be elevated to $350 (roughly Rs. 30,400).
The publication states that the brand new costs had been talked about on the social media platform’s help web page within the US, however provides that there are a number of inconsistencies within the pricing. Whereas testing out the brand new pricing, the publication’s reporters had been supplied a month-to-month value of $39.83 (roughly Rs. 3,460) or $477.95 (roughly Rs. 41,560) yearly. Nonetheless, the ultimate check-out web page was charging $395 (roughly Rs. 34,350). When Devices 360 employees members checked the help web page, the worth of X Premium+ was nonetheless listed at $22 a month.
If true, this might mark the second value hike for the actual tier within the final three months. In December 2024, the platform raised the Premium+ subscription plan’s value from $16 (roughly Rs. 1,400) a month to $22 per thirty days. This alteration was additionally mirrored in India the place the subscription’s value went up from Rs. 1,300 a month or Rs. 13,600 a 12 months to Rs. 1,525 per thirty days or Rs. 18,300 yearly.
It’s potential that the corporate is conducting A/B testing with the pricing throughout numerous channels to gauge the response of shoppers. Nonetheless, to date the costs in India haven’t been up to date, and they’re presently listed on the identical hiked costs launched final December.
Notably, the reported value hike was noticed simply hours after the Grok 3 AI fashions had been launched. The brand new fashions include options resembling chain-of-thought (CoT) reasoning, DeepSearch, and voice mode.
