Zee Music Firm, a division of media agency Zee Leisure Enterprises Ltd (ZEEL), on Friday introduced the renewal of its licensing settlement with YouTube and Meta, Fb’s mother or father firm.
The cope with two of the world’s largest digital content-streaming corporations will permit them to entry music content material from Zee Music’s catalogue of over 11,000 songs, stated a press release.
As a part of the deal, customers can proceed to make use of Zee Music Firm’s whole catalogue to create a number of social experiences throughout YouTube in addition to Meta platforms, similar to Fb and Instagram, it added. “With an growing variety of audiences tuning in to Indian music from throughout the globe, the inclusion of the most recent music libraries from India will permit customers and YouTube Shorts creators to remain updated with the most recent music developments and types,” it famous.
With its large consumer base, YouTube is without doubt one of the largest digital content material platforms, and the continuing collaboration is ready to raise the music expertise for its customers. Moreover, songs on quick format video platforms typically obtain a brand new lease of life when picked up by a number of widespread creators, resulting in renewed curiosity and wider recognition, the assertion stated.
Zee Music Firm’s music assortment has already garnered over 290 billion views throughout its YouTube channels with 130 million plus subscribers.
Zee Music Chief Enterprise Officer Anurag Bedi stated: “Each platforms have confirmed to be invaluable companions for us, serving to us attain new audiences and join with followers in new and progressive methods. We look ahead to working collectively to proceed delivering high-quality music content material to our shared customers”.
