Newly appointed Twitter CEO Linda Yaccarino mentioned in a tweet on Saturday that she has been impressed by proprietor Elon Musk’s imaginative and prescient to create a brighter future and is worked up to assist to rework the social media platform.
It was the primary time Yaccarino has spoken publicly for the reason that information broke Thursday that she was in talks to develop into the following CEO of Twitter. Musk, who has served as CEO since his $44 billion (roughly Rs. 3,61,687 crore) buyout of Twitter final October, introduced her appointment on Friday.
“I’ve lengthy been impressed by [Musk’s] imaginative and prescient to create a brighter future. I am excited to assist convey this imaginative and prescient to Twitter and remodel this enterprise collectively!” Yaccarino tweeted.
Thanks @elonmusk!
I’ve lengthy been impressed by your imaginative and prescient to create a brighter future. I am excited to assist convey this imaginative and prescient to Twitter and remodel this enterprise collectively! https://t.co/BcvySu7K76
— Linda Yaccarino (@lindayacc) May 13, 2023
Yaccarino, who as promoting chief for Comcast Corp’s NBCUniversal spent a number of years modernizing its advert enterprise, mentioned she is dedicated to Twitter’s future, and mentioned consumer suggestions is important to construct Twitter 2.0.
Yaccarino will take over a social media platform that has been making an attempt to reverse a plunge in advert income and is beset with challenges, together with a heavy debt load.
Since Musk acquired Twitter, advertisers have fled the platform, apprehensive that their adverts might seem subsequent to inappropriate content material after the corporate misplaced practically 80% of workers. Musk earlier this yr acknowledged that Twitter had suffered a large decline in advert income.
Whereas Musk mentioned Yaccarino would assist construct an “every part app,” which he has beforehand mentioned might supply a wide range of providers akin to peer-to-peer funds, his choice of an promoting veteran signaled that digital adverts would proceed to be a core focus of the enterprise.
Musk has lengthy mentioned he meant to discover a new chief for Twitter.
Musk, who can be the CEO of electric-vehicle maker Tesla, on Friday mentioned that bringing Yaccarino on as Twitter’s new chief will assist him dedicate extra time to Tesla.
© Thomson Reuters 2023