TikTok, the social platform recognized for its addictive video content material, introduced Monday that it’ll provide text-only posts, changing into the newest tech large to supply an alternative choice to embattled Twitter.
The textual content posts on TikTok will most intently resemble related choices on Instagram, which earlier this month additionally launched a problem to Twitter — which proprietor Elon Musk renamed X — known as Threads.
Like Meta-owned Threads, TikTok advantages from its measurement, with round 1.4 billion month-to-month energetic customers, based on specialist website Enterprise of Apps.
However in contrast to Fb’s mum or dad firm, it has chosen to combine its new text-only characteristic into its app somewhat than launch a separate product, as Meta did with Threads.
TikTok’s model will stay extra visible than a Twitter or Threads submit, with customers in a position so as to add a color background, music and stickers to the submit.
The Chinese language-owned firm mentioned the brand new format will develop the “boundaries of content material creation for everybody on TikTok” and faucet into the “creativity” seen in feedback and captions, the corporate mentioned.
Along with Threads, smaller platforms similar to Mastodon, Bluesky and Substack Notes have emerged as potential rivals to Twitter, however none have thus far dethroned it regardless of its troubles.
Musk final week mentioned Twitter has misplaced roughly half of its promoting income, leaving a chance for the challengers.
(This story has not been edited by NDTV workers and is auto-generated from a syndicated feed.)