Twitter on Wednesday turned the primary social media platform to permit hashish firms to market their manufacturers and merchandise in the US.
The corporate had earlier solely allowed promoting for hemp-derived CBD topical merchandise, whereas different social media platforms together with Fb, Instagram and TikTok comply with a “no hashish promoting coverage” as pot stays unlawful on the federal stage.
Nonetheless, extra states in the US are transferring in direction of permitting the sale of leisure hashish, with 21 already on board.
Twitter mentioned it’ll allow hashish firms to promote, so long as they’ve correct license, go via its approval course of, solely goal jurisdictions the place they’re licensed to function and most significantly, don’t goal folks beneath 21 years.
“It is a fairly large win for authorized hashish entrepreneurs,” multistate hashish and medical marijuana firm Cresco Labs mentioned.
Most pot firms have been fast to embrace the modifications urged by Twitter. Trulieve Hashish Corp already launched a multistate marketing campaign on the platform on Wednesday.
“This variation speaks to the rising acceptance of hashish as a mainstream wellness class, and we’re hopeful it’ll function a catalyst for different social media platforms to comply with swimsuit,” mentioned Kate Lynch of Curaleaf, the most important hashish firm working in the US.
After having fun with a gross sales surge in the course of the early levels of the pandemic, the US hashish business confirmed indicators of slowing within the face of regulatory and financial challenges, together with falling costs and a bootleg market poaching its clients.
Curaleaf not too long ago decreased its payroll by 10 %, which equated to lower than 4 % of its workforce, and exited the vast majority of its operations in three US states.
© Thomson Reuters 2023
